Marketing Plan & Prototype Duolingo
On this second assignment to create a marketing plan and prototype I and my partner Amanda had to team up with another pair so we chose to work with Katie and Alice. We grouped up pretty early on, even a few days before discussing the assignment in class as we all were at a very…
Customer Research Report Duolingo
For the first part of the assignment in Customer Mindfulness we had to work in pairs on one of the D&AD briefs and create a customer research report. I decided to work with Amanda on the Duolingo brief, as we were both interested in this one the most. The first thing our class did was…
Future of Gen Z customer
In the next classes we talked about the changing consumer behaviours with all the advancements and how this is vital for when we plan on reaching the audience, we have to think who are we talking to. We recognised 3 main target groups based on their age – Seniors, Millennials and Gen Z and looked…
P.O.E.M. Exercise
Task: Your superhero needs a P.O.E.M. campaign to promote their new product – an app that seeks truth and justice by eradicating “fake news”. The Hologram Introduction “The Hologram” is an App that seeks truth & justice by eradicating ‘fake-news’, it’s accessible to all (mobile & online) and easy to use. You upload any news…
My superpower
In Customer Mindfulness we raised a question what is my superpower? This is something I’ve always thought about in interviews where they ask you to tell them a little bit about yourself. Where do my strengths lie, what is different about me that should make people choose me and not someone else? In other words,…
Reflective Blog 